Business Growth

  • Delivered record business results for Puffs Canada (+22% sales growth versus +10% target, +41% dollar sales growth) by developing in-depth consumer segmentation study  
  • Developed Visa Signature’s partnerships with Luxury Hotel Collection, SF Chefs, Sonoma Wine Country Weekend (SWCW), and Movie Premiere, increasing online event ticket sales +204% and increasing hotel bookings +400%

Increased Brand Awareness + Usage

  • Pioneered Visa’s Global Mobile Marketing Innovation Strategy and product positioning platforms across 15 emerging markets and key bank clients for Visa’s mobile payment products, delivering a global synthesis of qualitative and quantitative research studies that drove global brand awareness of Visa’s mobile payment products
  • Led development and global rollout of Twitter’s B2B positioning, unveiled at Twitter's 2016 Cannes Lions Advertising event. Successfully owned ‘LIVE’ conversation in media, generated largest amount of content and online engagement ever during a Twitter B2B event; generated 202.7M IMPs across hashtags alone (214% growth vs ’15)

Increased Engagement

  • Shaped Puffs’ first-ever digital brand strategy delivering a +500% increase in web traffic +75MIMPs and highest TV and print test scores out of 18 P&G brands
  • Crafted Visa Signature’s break-through social media and campaign strategy, increasing engagement +259% and driving 80M+ IMPs
  • Developed the overarching brand strategy and execution of Twitter's 2016 Year in Review, generating 2500+ global news stories, 100M IMPS, 44+ influencers, 1.1M+ video views

Conversion Rate Growth

  • Built strategic partnerships and co-marketing campaigns with Visa's largest global retail partners (McDonald's, Macy's, Williams-Sonoma) for the rollout of Visa Checkout, significantly exceeding conversion rate targets amongst partner clients

Strong Partnership + Sponsorship Marketing ROI

  • Expanded Procter & Gamble’s Wal-Mart and Target retail partnership program, exceeding sales+89%
  • Led Visa’s global digital marketing strategy for 2014 Sochi Winter Olympics Marketing Campaign – Visa’s most successful global digital and social campaign to date, exceeding engagement goals and winning share of voice amongst other sponsors

Award Winning Creative

  • Managed Twitter's global brand activation Team responsible for bringing theglobal positioning to life, including developing Twitter's first OOH brand campaign that drove significant tech press, increased brand perception and usage and won two Gold Lions